Digital Retail Marketing

Digital Retail Marketing is your guide to online content-based marketing specifically written for retailers: why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost.

After reading Digital Retail Marketing, you will know:
What steps to take to make your retail marketing work online

The content marketing process, story branding, useful tools, and how all parts come together to work as a productive marketing machine
The psychology behind acquiring users online and how social media algorithms work
How successful content marketing grows your retail brand while keeping costs low
How to build an actionable content marketing plan quickly

You will be entirely ready to start and run your retail content marketing process, continuously and consistently.

Digital Retail Marketing is a must-read for every revenue-driven retail executive, manager, and marketeer who is serious about growing their business.