bokomslag Direct and Interactive Marketing
Samhälle & debatt

Direct and Interactive Marketing

Adrian Sargeant

Pocket

1469:-

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  • 484 sidor
  • 2001
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions.
  • Författare: Adrian Sargeant
  • Illustratör: numerous tables
  • Format: Pocket/Paperback
  • ISBN: 9780198782537
  • Språk: Engelska
  • Antal sidor: 484
  • Utgivningsdatum: 2001-05-01
  • Förlag: OUP Oxford