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Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
- Format: Pocket/Paperback
- ISBN: 9781473912441
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 2018-10-13
- Förlag: SAGE Publications Ltd