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Create an Army of Advocates for You and Your Business
word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. this ingenious self-marketing guide by america's #1 referral guru reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. you will discover
- The 7 Deadly Referral Mistakes and How to Avoid Them
- 12 Ways to Get Great Prospects Calling You
- 10 Social Prospecting Ideas That Generate Referrals
- 6 Tactics for Stronger Introductions
- PLUS the 4-Point VIPS MethodTM for Asking for Referrals
whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. with cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.
i dare you to read this book and not come away with a dozen or more ideas you can put to use immediately. -gerhard gschwandtner, publisher, Selling Power magazine
- Format: Pocket/Paperback
- ISBN: 9780071494540
- Språk: Engelska
- Antal sidor: 176
- Utgivningsdatum: 2007-09-01
- Förlag: McGraw Hill