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226 sidor
2024

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drags social, political and economic impact.

Författare: Mikko Laamanen, Mario Campana, Maria Rita Micheli, Rohan Venkatraman, Katherine Duffy
Format: Inbunden
ISBN: 9781529237443
Språk: Engelska
Antal sidor: 226
Utgivningsdatum: 2024-11-28
Förlag: Bristol University Press