bokomslag Dream Ticket(R) Business Strategy in the Digital Age
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Dream Ticket(R) Business Strategy in the Digital Age

Annie Brooking

Pocket

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  • 178 sidor
  • 2018
How do you know which goals to choose for your business to maximise its success? This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 ""assets"" which comprise the Intellectual Capital of the business. These assets are intangible: - Market Assets which give a business power in the marketplace - Intellectual Property Assets which are assets of the mind protectable in law - Infrastructure Assets which give a business internal strength - Human Centred Assets which are assets a business has by way of its employees and subcontractors. Dream Ticket uses a powerful visualisation method to track a business over time so it s easy to see if the business is moving towards achieving its goals.
  • Författare: Annie Brooking
  • Format: Pocket/Paperback
  • ISBN: 9780359111916
  • Språk: Engelska
  • Antal sidor: 178
  • Utgivningsdatum: 2018-10-01
  • Förlag: Lulu.com