Dressing Modern Maternity

Three remarkable and innovative women who revolutionized the field of maternity fashion. In 1938, two optimistic young women raised $500 and began a new business: designing and manufacturing maternity clothing. Within a few years, a third sister joined the business, Page Boy Maternity Clothing, which quickly became the foremost maternity clothing manufacturing concern in the United States. Dressing entertainment icons such as Loretta Young, Elizabeth Taylor, and Florence Henderson, the trio devised innovative marketing strategies and business ideas that made them leaders and celebrities themselves.