Driving Growth Through Innovation. How Leading Firms Are Transforming Their Futures.

Only companies that can consistently bring innovative new products to market will continue to grow and thrive in a rapidly changing economy. Yet, most companies today are frustrated by their inability to turn ideas into profitable realities. Their 'innovation process' is almost an oxymoron. In reality it is ad hoc, piecemeal, seat-of-the-pants and heavily reliant on happy accidents.

this is decidedly not the case at a small but rapidly growing group of companies. in Driving Growth Through Innovation, acclaimed author and consultant Robert B. Tucker takes you behind the scenes inside 23 Innovation Vanguard Companies to benchmark how they have revamped their innovation approach for growth, profit and competitive advantage.

Driving Growth Through Innovation doesn't just describe their leading edge methods; it shows you, step-by-step, how to map out and implement your own 21st century Innovation Blueprint that win enable you to win new customers, grow revenue and sustain momentum. Robert Tucker explains how to:

Establish an environment that nurtures, rewards and celebrates innovation at every level and in every part of the company

Visualise the future of your customer or market and position your company to invent a bigger future

Fortify the 'idea factory' to seek out potential breakthroughs

Manage creative ideas to maximise their potential to lead to breakthroughs

Sell ideas, internally and externally and overcome obstacles to achieve success in the marketplace

Gain the edge by discovering and fulfilling unmet customer needs

Design and implement an enterprise-wide innovation strategy in your company

Driving Growth Through Innovation offers numerous case studies of how innovation-adept companies are going beyond the conventional methods of market research, focus groups and customer surveys to completely retool their idea creation processes.