bokomslag E-Commerce and Export Performance
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E-Commerce and Export Performance

Munib Karavdic

Inbunden

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  • 384 sidor
  • 2006
The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales
  • Författare: Munib Karavdic
  • Format: Inbunden
  • ISBN: 9781934043189
  • Språk: Engelska
  • Antal sidor: 384
  • Utgivningsdatum: 2006-10-01
  • Förlag: Cambria Press