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The purpose of this book is to identify factors affecting intention to use e-ticketing system by Airline passengers. This study applies an adoption model of integrating the UTAUT model with motivational and de-motivational factors in order to assess Airline e-ticketing system.Data analyzed indicates that performance expectancy, facilitating conditions, social influence, price saving, time saving and Perceived risk significantly affect on airline passengers 'intention to use e-ticketing system even though perceived risk has a negative significant effect where perceived enjoyment and effort expectancy risk has a negative significantly affect on airline passenger's intention to use e-ticketing system.Travel agencies and tour operators can improve their e-ticketing systems by considering findings.
- Format: Pocket/Paperback
- ISBN: 9783845410586
- Språk: Engelska
- Antal sidor: 164
- Utgivningsdatum: 2011-07-09
- Förlag: LAP Lambert Academic Publishing