Eccentric Marketing

In Eccentric Marketing, marketing strategist and entrepreneur Said A.
Baaghil outlines the framework for a forward-thinking new consumer
model aimed at transforming the way products and services are
marketed in the Middle East. Baaghil illustrates how modern-day CEOs
of Middle Eastern corporations must radically alter their traditional
marketing programs in order to survive the new global economy.

Using real-world examples, Eccentric Marketing analyzes the marketing
failures and successes of companies operating in the Middle East and
makes a convincing argument about their vital need to implement
consumer-based marketing. Baaghil also demonstrates how many
common character faults of Middle Eastern CEOs can not only damage
a brand, but ultimately lead to its complete demise.

Eccentric Marketing details the current market reality for small- to
medium-sized companies in the Middle East and explains why most of
these companies fail when promoting their products in the Western
world. Drawing from actual business cases in Saudi Arabia, Baaghil
proves that companies must learn how to instill their brand permanently
in the consumer consciousness in order to survive and thrive.

Baaghil's visionary concepts for building and integrating a powerful
brand make Eccentric Marketing the must-have marketing guide for
leading-edge companies operating in the Middle East.