Echo Designs Her Way Out of a Paper Bag

In this hysterical and heartfelt book about how to change anything bestselling author, Parsons School of Design professor, and award-winning screenwriter Jack Roberts takes us on a wild journey into the “how-to” of narrative design. Moving back and forth between quirky novel and creative nonfiction, Jack shares techniques for creation and change. What is narrative design?

It’s a cutting-edge and maybe life-changing  combination of the design thinking model infused with professional storytelling techniques. Jack and his narrative design team at the global storytelling firm, storylab, employ it to transform the human story and the ways humans tell stories. 



storylab has engaged his methodology to create award-winning original stories for TV and feature film,  inject change into Global Top 100 company cultures, and shapeshift realities for corporations and individuals alike.

In the novel you’ll follow Echo’s story as she attempts to change the course of her life. Alternately, we’ll read whimsical “how-to’s” and “why’s” from the founder of storylab as Jack describes the driving forces and some of the techniques behind using the power of design thinking and storytelling to change your world.