Eco Barons: The New Heroes of Environmental Activism

While many people remain paralyzed by the scope of Earth's environmental crisis, the eco barons--a new, unheralded generation of men and women--have quietly dedicated their lives and fortunes to saving the planet from eco-logical destruction. From the former fashion magnate and founder of Esprit who's saved more rainforests than anyone else to the Hollywood pool cleaner who became the leading force behind a worldwide effort to reduce greenhouse gas emissions, the incredible stories of "Eco Barons" offer proof that a single person's determination and vision can effect monumental change.