bokomslag Economics in a Business Context
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Economics in a Business Context

Colin Haslam Alan Neale Sukhdev Johal

Pocket

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  • 352 sidor
  • 1999
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
  • Författare: Colin Haslam, Alan Neale, Sukhdev Johal
  • Illustratör: black & white illustrations
  • Format: Pocket/Paperback
  • ISBN: 9781861524003
  • Språk: Engelska
  • Antal sidor: 352
  • Utgivningsdatum: 1999-12-01
  • Förlag: Cengage Learning EMEA