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544 sidor
2017

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

Författare: David Besanko, David Dranove, M Shanley
Format: Pocket
ISBN: 9781119378761
Språk: Engelska
Antal sidor: 544
Utgivningsdatum: 2017-01-06
Förlag: John Wiley & Sons Inc