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In many businesses brands accountfor the majority of shareholder value. It iscrucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
- Format: Inbunden
- ISBN: 9780230232501
- Språk: Engelska
- Antal sidor: 184
- Utgivningsdatum: 2010-05-07
- Förlag: Palgrave Macmillan