Samhälle & debatt
Elderly Consumers and Retail Sales Personnel
Julie Johnson-Hillery • Jikyeong Kang
Inbunden
749:-
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Examines the marketplace preferences and satisfaction of elderly consumers and compares them to the perception of these variables by retail sales personnel, drawing from focus group interviews and a mail survey to both groups. Finds that the clerks perceived the preferences quite differently in such
- Format: Inbunden
- ISBN: 9780815330288
- Språk: Engelska
- Antal sidor: 131
- Utgivningsdatum: 1997-10-01
- Förlag: Garland Publishing Inc