Elena, Princesa of the Periphery

In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Princesa of the Periphery explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elenas circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disneys normative vision of princesshood and central to Disneys claims of diversification. This multi-layered analysis of Disneys mediated Latina girlhood interrogates the complex relationship between the U.S.s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.