Emotion and Reason in Consumer Behavior 1
bokomslag Emotion and Reason in Consumer Behavior
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Emotion and Reason in Consumer Behavior

Arjun Chaudhuri

Inbunden

2649:-

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  • 182 sidor
  • 2006
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
  • Författare: Arjun Chaudhuri
  • Format: Inbunden
  • ISBN: 9780750679763
  • Språk: Engelska
  • Antal sidor: 182
  • Utgivningsdatum: 2006-01-09
  • Förlag: Taylor & Francis Ltd

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