Emotional Business

If you've ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then you've experienced the business effects of emotional disconnection.

In today's knowledge-driven and service centered economy, emotional excellence isn't idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun.

Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to:

Evoke intense customer passion to boost sales

Eliminate the financial self-destruction of infighting

Excite employees to care for each other to ensure effectiveness

Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.