Emotional Capital for the Triple Win

Elena V. Amber is a founder, doctoral researcher, and award-winning author with 15+ years of global business and startup expertise. She holds diverse Master's degrees in social management, biology, executive business administration, and psychology. Her doctoral research merges behavioral psychology and economics with neuroscience to examine factors impacting sustainable consumption at the nexus with impulsive buying behavior.

• Part 1: Emotional capital for the triple win 1. What is this book about?2. Consumption revolution: a call for change3. Intersection of sustainable consumption and impulsive buying behavior4. Triple win: sustainable consumption strategy5. Creating conditions where others can thrive6. Emotional Capital for the Triple-Win framework Part 2: 50 innovative ways to lead the consumption revolution 7. Create sustainable awareness 1. Create impulsive buying awareness2. Educate about the consequences of impulsive buying3. Educate about emotional reasons for overconsumption4. Educate about the value of well-being over welfare5. Embrace personal values and the true meaning of self-care6. Promote health benefits related to sustainable consumption7. Leverage diverse personal values for sustainable consumption8. Embrace individual actions and help to make informed choices9. Don’t be trapped by cultural polarization of individualism and collectivism10. Create better stories for the collective compass 8. Foster triple-win mindset 11. Stand with people: share ultimate responsibility12. Employ values of impact and activism13. Deal with uncertainty with straightforwardness14. Understand sustainable degrowth15. Support sufficiency16. Promote voluntary simplicity17. Showcase anti-consumption effects18. Promote minimalism19. Actively support zero-waste movement20. Promote sharing economy 9. Create impact, becoming a positive force for people and the planet 21. Base on those customers who care about sustainable consumption and social stability22. Be aware of lifestyle, the unique way values and beliefs are behaviorally expressed23. Support local communities24. Build knowledge communities25. Cultivate a “being more human” approach26. Mind social consciousness phenomenon27. Understand the influencing direction of social networks28. Invite key opinion leaders, not merely influencers29. Promote pro-social behavior30. Promote pro-environmental behavior 10. Empower by transferring knowledge, skills, and practices 31. Warn about the role of the survival mode in overconsumption32. Educate about “green consumerism”33. Help to build long-term emotional regulation34. Link sustainable consumption with positive emotions35. Foster mindfulness36. Suggest taking a pause37. Take an active part in finance planning and education38. Enhance consumers’ sustainable consumption attitudes39. Embrace customers with pro-environmental self-identity40. Promote consumer self-efficacy 11. Advocate for a triple win (and help others) 41. Mind consumer engagement paradox42. Evolve business strategy for a triple win: for people, the planet, and prosperity for all43. Provide customers with trustworthy information44. Embrace the role of marketing communication in promoting sustainable consumption45. Use a post-growth marketing mix46. Don’t use patronizing messaging, but suggest practices and direct benefits47. Don’t build on vulnerabilities48. Blacklist sales based on stress, fear, or negative emotions49. Promote sales but don’t stimulate impulsive buying related to material purchases50. Innovate as a crazy and search for new opportunities 12. Custodians of existence and stewards of life equilibrium

A groundbreaking guide for the next generation of business leaders, founders, and innovators… Amber’s bold, optimistic vision is inspiring...Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. - Booklife by Publishers WeeklyA Useful Guide for Business Leaders To say that the main message of this book is revolutionary would be putting it mildly. In that sense, it’s aspirational in nature, but the author continually stresses how her vision could become a reality. It’s the clarity of the language and the detail put into this plan that are so impressive. This is a book worthy of close reading that should cause a great deal of introspection in all those who happen to encounter it and to absorb its message. Steve Finkelstein, 5-star Review on AmazonAfter reading this book, I feel like I have more tools to make better decisions, and I am also more motivated to share these ideas with others. I believe everyone, from everyday consumers to business leaders, can contribute to this change. 5-star review on Amazon