Emotionen bei Buying Center-Entscheidungen 1
bokomslag Emotionen bei Buying Center-Entscheidungen
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Emotionen bei Buying Center-Entscheidungen

Christin Haehnel

Pocket

849:-

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  • 223 sidor
  • 2011
Christin Haehnel entwickelt ein Modell zur Wirkung von Emotionen bei Buying Center-Entscheidungen, welches nicht nur die individuelle Ebene des einzelnen Entscheiders, sondern zudem auch die ubergeordnete Gruppenebene ("Buying Center-Emotion") berucksichtigt.
  • Författare: Christin Haehnel
  • Format: Pocket/Paperback
  • ISBN: 9783834929204
  • Språk: Tyska
  • Antal sidor: 223
  • Utgivningsdatum: 2011-06-20
  • Förlag: Gabler

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