Entrepreneurial Arts and Cultural Leadership

Traits is timely and needed. It provides a pathway to cultivate an entrepreneurial mindset in nonprofit arts management students and in those in the nonprofit field. Traits is not another academic, hypothetical, imagining text. Rather, Traits is a tactical, centred on entrepreneurial leadership, offering a concrete case example, Imagination Stage. 2020 brought significant changes to the worlds business and social fabric. The nonprofit arts has been greatly impacted with the highest unemployment rate during the peak of the pandemic response to the slow and inconsistent return of patrons. Internally, organizations had to address often long-over-due adaptations to the inclusive and accessible practices demanded by their communities, including equitable pay scales, diversity, inclusion and access on stage, staffs, and boards. Consequently, many nonprofit arts organizations are now less viable; many have gone out of business; and most are struggling to adopt new post-pandemic practices that promote a new culture in their organization. The authors contend that those organizations that have survived are led by social entrepreneurs who were always ahead of the curve and able to adapt. The authors underlying assumption is that while entrepreneurship may be innate in some, in most it is not - even in those who lead organizations. But it can also be taught just like any form of leadership. And this is what Traits does.