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This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies - ready to use in entrepreneurship and strategy courses - that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.
- Format: Inbunden
- ISBN: 9781137446305
- Språk: Engelska
- Antal sidor: 404
- Utgivningsdatum: 2014-12-18
- Förlag: Palgrave Macmillan