Entrepreneurship: A Real-World Approach

Practical and Thorough Coverage of What You Need to Launch the Next Great Company

Want to launch the next great company? You've come to the right place. For two decades, PlanningShop has provided entrepreneurs and students worldwide the advice, guidance and tools they need to succeed.

Entrepreneurship: A Real-World Approach includes comprehensive coverage of what you need to know to start, run and grow a successful business now:
* Up-to-date trends in entrepreneurship
* Opportunity identification & feasibility analysis
* Strategic positioning
* Where to get money - financing & money management
* Business planning & business plan competitions
* Customers, marketing, sales & distribution
* Social responsibility & ethics
* Globalization
* Growing the venture

HANDS-ON TACTICAL:
* Souces of start-up cash
* 21st century marketing
* Dozens of worksheets
* Sample agreements, proposals & contracts
* Real-world cases
* Critical thinking exercises

PlanningShop is the leading publisher specializing in resources for growing businesses and entrepreneurs. Our practical, actionable books and products are based on the real-world experience of seasoned entrepreneurs, CEO's, investors and lenders. Millions have relied on PlanningShop to launch, run, and expand companies in every industry. Our books have been translated into more than 30 languages, are used in over 1000 business schools globally, and required reading in 22 of the top 25 entrepreneurship programs in the US.