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Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches. This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon entrepreneurship, the qualities of an entrepreneur, and the best way to assess the business idea. Each of the books ten chapters illuminates a specific aspect of the entrepreneurial process. The final chapter projects the impact of technology upon entrepreneurship in the future. Using this text as a guide, readers are given the tools to develop a complete and succinct technology-focused entrepreneurial business plan. The book can serve as the primary textbook in either Introductory Entrepreneurial Studies or New Technology Implementation courses. It can serve as a supplemental text to a traditional Management course by adding an entrepreneurial framework.
- Format: Pocket/Paperback
- ISBN: 9781609276768
- Språk: Engelska
- Antal sidor: 208
- Utgivningsdatum: 2011-12-30
- Förlag: Cognella, Inc