bokomslag Entrepreneurship and Technology
Samhälle & debatt

Entrepreneurship and Technology

David L Anderson

Pocket

1829:-

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Uppskattad leveranstid 7-12 arbetsdagar

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Andra format:

  • 208 sidor
  • 2011
Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches. This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon entrepreneurship, the qualities of an entrepreneur, and the best way to assess the business idea. Each of the books ten chapters illuminates a specific aspect of the entrepreneurial process. The final chapter projects the impact of technology upon entrepreneurship in the future. Using this text as a guide, readers are given the tools to develop a complete and succinct technology-focused entrepreneurial business plan. The book can serve as the primary textbook in either Introductory Entrepreneurial Studies or New Technology Implementation courses. It can serve as a supplemental text to a traditional Management course by adding an entrepreneurial framework.
  • Författare: David L Anderson
  • Format: Pocket/Paperback
  • ISBN: 9781609276768
  • Språk: Engelska
  • Antal sidor: 208
  • Utgivningsdatum: 2011-12-30
  • Förlag: Cognella, Inc