Entrepreneurship in the 21st Century

James Traylors Entrepreneurship in the 21st Century introduces students to the dynamic world of business entrepreneurship. The publication provides examples of leaders that are passionate in different areas (athletics, business, etc.) and helps the reader to create a business plan to succeed in his / her area of passion. Useful concepts such as SWOT Analysis, the Five Ps, the construction of a marketing plan, financial analysis, and others are featured in following chapters.