Entrepreneurship: Starting and Operating a Business

The process of designing, launching and running a new business is referred to as entrepreneurship. It involves the capacity and willingness to develop, organize and manage a business. Some of the other roles which fall under the umbrella of entrepreneurship are developing a business plan, providing leadership, hiring human resources and averting risk. Entrepreneurship is broadly divided into a few categories such as ethnic entrepreneurship, institutional entrepreneurship, cultural entrepreneurship, feminist entrepreneurship, project-based entrepreneurship and nascent entrepreneurship. There are various strategies which are used by different entrepreneurs such as use of technology, use of business intelligence and innovation of new products, services or processes. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of entrepreneurship. Some of the diverse topics covered in this book address the varied branches that fall under this category. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.