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472 sidor
2013

The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book. Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book's strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.

Författare: George Vozikis, Timothy Mescon, Howard Feldman, Eric W Liguori
Illustratör: illustrations
Format: Inbunden
ISBN: 9780765631138
Språk: Engelska
Antal sidor: 472
Utgivningsdatum: 2013-10-30
Förlag: Routledge