Environmental Communication and the Media

Environmental Communication and the Media provides readers with a framework for understanding the process of creating and interpreting media messages about environmental topics. The book includes both practical and theoretical information about persuasion, diffusion, audience analysis and adaptation, intercultural and international communication, and media effects. The book outlines strategies for crafting effective messages for distribution through different channels, including both traditional broadcast media and interactive electronic communication channels such as the Internet, mobile media, social media, and games. Throughout the book, examples will emphasize the importance of environmental justice and the impact power differentials have on perception and communication of environmental issues. Each chapter features: Case studies and profiles of major environmental communicators to illustrate the primary concepts from the chapter with detailed discussions of real world examples Tips and practical suggestions for creating environmental media based on the material in the chapter A glossary of key terms Discussion questions and activities at the end of each chapter Resources for further exploration of topics covered The textbook ensures students learn methods for creating and distributing effective environmental messages through the electronic media as well as media literacy techniques for interpreting environmental messages on the media. Offering a unique inclusivity of environmental communication and media research methods and theories, the book will be of interest to students of environmental studies, media and communication studies, journalism, geography, political science and sociology as well as to environmental media professionals and activists. A companion website provides updated information about case studies and environmental topics from each chapter. The website also includes examples of persuasive environmental media (print, audio, and video) with analysis and discussion questions.