Equity

Equity is a big ask. This book helps leaders identify institutional structures that support inequity, and use human-centered design and the psychology of behavior change to embed equity into every aspect of their organizations.

Equity is a goal that every forward-looking organization strives for. But it's hard to achieve when inequity is built, often unknowingly, into the very structure of so many organizations. But Minal Bopaiah goes beyond merely pointing out hidden structural inequities. Through an innovative use of the principles of human-centered design (HCD) and behavior change management, she shows how leaders can honor and elevate the humanity of everyone in their organizations. HCD centers on the needs and requirements of people first, not organizations. With this as a guiding principle, Bopaiah explains how leaders can become more aware of inequities in existing systems and be transparent about how they may have benefited, modeling the behavior they want to see in their employees. She looks at how to communicate internally about new policies so that they lead to actual behavior changes, not just shrugs. And she shows how to embed inclusion, diversity, equity and accessibility into external communications and marketing, your organization's face to the world. This is an engaging and original guide to creating welcoming organizations where everyone flourishes.