Essays by Distinguished Marketing Scholars of the Society for Marketing Advances 1
bokomslag Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Kropp & själ

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Arch G Woodside • E Moore

Inbunden

1979:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 5-10 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 236 sidor
  • 2002
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
  • Författare: Arch G Woodside, E Moore
  • Format: Inbunden
  • ISBN: 9780762308699
  • Språk: Engelska
  • Antal sidor: 236
  • Utgivningsdatum: 2002-08-01
  • Förlag: JAI Press Inc.

Du kanske gillar

  1. bokomslag Case Studies for Industrial and Business Marketing

    Case Studies for Industrial and Busin...

    Arch G Woodside

    Inbunden

    1619:-
  2. bokomslag Deep Knowledge of B2B Relationships Within and Across Borders

    Deep Knowledge of B2B Relationships W...

    Roger Baxter Arch G Woodside

    Inbunden

    2269:-
  3. bokomslag Creating and Managing Superior Customer Value

    Creating and Managing Superior Custom...

    Arch G Woodside, Michael Gibbert, Francesca Golfetto

    Inbunden

    1619:-
  4. bokomslag Making Tough Decisions Well and Badly

    Making Tough Decisions Well and Badly

    Arch G Woodside

    Inbunden

    1099:-
  5. bokomslag E-Services Adoption

    E-Services Adoption

    Arch G Woodside Mohammed Quaddus

    Inbunden

    2549:-
  6. bokomslag Business-to-Business Brand Management

    Business-to-Business Brand Management

    Arch G Woodside Mark S Glynn

    Inbunden

    2159:-
  7. bokomslag Managing Product Innovation

    Managing Product Innovation

    Arch G Woodside

    Inbunden

    2309:-
  8. bokomslag Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics

    Sustaining Competitive Advantage via ...

    Arch G Woodside Mohammed Quaddus

    Inbunden

    2549:-
  9. bokomslag Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics

    Sustaining Competitive Advantage via ...

    Arch G Woodside Mohammed Quaddus

    Inbunden

    2549:-
  10. bokomslag The Complexity Turn

    The Complexity Turn

    Arch G Woodside

    Inbunden

    1949:-

Andra av samma författare

  1. bokomslag Innovation And Diffusion Of Software Technology

    Innovation And Diffusion Of Software ...

    Arch G Woodside Hugh Pattinson

    Inbunden

    3109:-
  2. bokomslag Market-Driven Thinking

    Market-Driven Thinking

    Arch G Woodside

    Inbunden

    1279:-
  3. bokomslag Case Studies for Industrial and Business Marketing

    Case Studies for Industrial and Busin...

    Arch G Woodside

    Inbunden

    1619:-
  4. bokomslag Training Exercises for Improving Sensemaking Skills

    Training Exercises for Improving Sens...

    Arch G Woodside

    Inbunden

    2709:-
  5. bokomslag Managing Change

    Managing Change

    E Moore

    Inbunden

    1869:-
  6. bokomslag Getting Better at Sensemaking

    Getting Better at Sensemaking

    Arch G Woodside

    Inbunden

    2039:-
  7. bokomslag Designing winning products

    Designing winning products

    Arch G Woodside, Timo Liukko, Ari Lehtonen

    Inbunden

    2119:-
  8. bokomslag Evaluating Marketing Actions and Outcomes

    Evaluating Marketing Actions and Outc...

    Arch G Woodside

    Inbunden

    1919:-
  9. bokomslag Managing Product Innovation

    Managing Product Innovation

    Arch G Woodside

    Inbunden

    2309:-
  10. bokomslag Advances in Culture, Tourism and Hospitality Research

    Advances in Culture, Tourism and Hosp...

    Arch G Woodside

    Inbunden

    2239:-