Essential Marketing Skills

Peter Rix's Essential Marketing Skills is a text for non marketing students who do not need the depth or detail supplied in the full edition of Peter's Marketing: A Practical Approach. Real world case studies and exercises are the Rix trademark. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business, from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Centre for students and teachers, as well as a range of teacher resources.