Essential Trade

My husband doesnt have a head for business, complained Ngoc, the owner of a childrens clothing stall in Bn Th nh market. Naturally, its because hes a man. When the women who sell in Ho Chi Minh Citys iconic marketplace speak, their language suggests that activity in the market is shaped by timeless, essential truths: Vietnamese women are naturally adept at buying and selling, while men are not; Vietnamese prefer to do business with family members or through social contacts; stallholders are by nature superstitious; marketplace trading is by definition a small-scale enterprise. Essential Trade looks through the faade of these timeless truths and finds active participants in a political economy of appearances: traders words and actions conform to stereotypes of themselves as poor, weak women in order to clinch sales, manage creditors, and protect themselves from accusations of being greedy, corrupt, or bourgeois even as they quietly slip into southern Vietnams growing middle class. But Leshkowich argues that we should not dismiss the traders self-disparaging words simply because of their essentialist logic. In B?n Th nh market, performing certain styles of femininity, kinship relations, social networks, spirituality, and class allowed traders to portray themselves as particular kinds of people who had the capacity to act in volatile political and economic circumstances. When so much seems to be changing, a claim that certain things or people are inherently or naturally a particular way can be both personally meaningful and strategically advantageous. Based on ethnographic fieldwork and life history interviewing conducted over nearly two decades, Essential Trade explores how women cloth and clothing traders like Ng?c have plied their wares through four decades of political and economic transformation: civil war, post-war economic restructuring, socialist cooperativization, and the frenetic competition of market socialism. With close attention to daily activities and life narratives, this ground-breaking work of critical feminist economic anthropology combines theoretical insight, vivid ethnography, and moving personal stories to illuminate how the interaction between gender and class has shaped peoples lives and created market socialist political economy. It provides a compelling account of post-war southern Vietnam as seen through the eyes of the dynamic women who have navigated forty years of profound change while building their businesses in the stalls of Bn Th nh market.