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Essentials of Global Marketing offers a concise and manageable approach to the subject.The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
- Format: Pocket/Paperback
- ISBN: 9780273756545
- Språk: Engelska
- Antal sidor: 560
- Utgivningsdatum: 2012-07-19
- Förlag: Pearson Education Limited