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A thorough insight into the core marketing concepts using real-life examples.
Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.
- Format: Pocket/Paperback
- ISBN: 9781292429533
- Språk: Engelska
- Antal sidor: 384
- Utgivningsdatum: 2023-03-03
- Förlag: Pearson