bokomslag Eurasian Business Perspectives

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181 sidor
2019

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

Författare: Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
Format: Inbunden
ISBN: 9783030186517
Språk: Engelska
Antal sidor: 181
Utgivningsdatum: 2019-06-04
Förlag: Springer Nature Switzerland AG