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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
- Illustratör: 207 p VII
- Format: Pocket/Paperback
- ISBN: 9781349468362
- Språk: Engelska
- Antal sidor: 207
- Utgivningsdatum: 2014-01-01
- Förlag: Palgrave Macmillan