Event Management

Häftad, Engelska, 2011

829 kr

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Event Management: Theory and Practice is a new text that provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package. A wide range of case studies, examples and event profiles from cultural, musical, sporting and corporate events provide students with a full and varied understanding of real-world events. These case studies include the Rainbow Serpent Music Festival, Moonlight Cinemas at the Royal Botanical Gardens and the 2000 Sydney Olympic Games. This contemporary and easy-to-read book also includes many vibrant photographs of actual events. The book takes students through the complete process of event management, starting with developing a concept, planning, organising and managing an event. It provides detailed content including the process of securing visas for international artists or profile speakers; comprehensive review of emerging areas such as environmental sustainability; and extensive legal considerations including artist and venue agreements.

Produktinformation

Utgivningsdatum2011-09-16
Mått200 x 250 x 16 mm
Vikt898 g
FormatHäftad
SpråkEngelska
Antal sidor550
FörlagMcGraw-Hill Education
ISBN9780070279001

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Jeff Wrathall is a Lecturer in Higher Education at William Angliss Institute of TAFE, Melbourne. He teaches Innovation Management, Business Planning and Event Management. He holds a PhD in Education from Monash University, a Master of International Trade and Investment Law from Deakin University, a Master of Administration from Monash University and a Bachelor of Econonomics from Latrobe University. Jeff has previously worked as the Director of Australia-China Executive Training and has managed a range of corporate events for Chinese executives in China and Australia. He has held a number of academic positions, including a one-year appointment as an Associate Professor at Wuhan Iron and Steel University in China. He was also a Senior Lecturer at Monash University for approximately 20 years. Abby Gee has extensive event management experience spanning some 16 years. She is the principal of music and events company One Little Indian Enterprises, and lectures in Event Management at both the William Angliss Institute of TAFE and Swinburne University, Melbourne. Her previous and current client roster includes Future Entertainment, Premier Artists, Fuzzy, the Australian Independent Record Labels Association Awards, the Honourable Al Gore's Climate Project and His Holiness the Dalai Lama's national tour as natational events manager. Abby's academic record evidences her solid foundation in event management theory: Abby has a Music Business Diploma from Berklee College of Music in Boston, USA; an Advanced Diploma in Events from Swinburne University of Technology, Melbourne; and a Bachelor of Business (Music Industry) from Victoria University, Melbourne. Abby is currently completing her Bachelor of Laws at Victoria University.

Event Management: Theory and PracticeJeff Wrathall and Abby GeePreface About the authors Acknowledgements Competency gridPart One: The Event Management ContextChapter 1: Introduction to event managementChapter 2: Environmental management and sustainability Part Two: Planning EventsChapter 3: An introduction to the project management of eventsChapter 4: Developing an event conceptChapter 5: Event marketingChapter 6: Event sponsorshipChapter 7: Event budgetingPart Three: Organising EventsChapter 8: Occupational health and safety and event securityChapter 9: Event staffing Chapter 10: Key human resource management issuesChapter 11: Event logisticsPart Four: Conduct of the EventChapter 12: Financial considerationsChapter 13: Event legal compliance Chapter 14: Monitoring performance and continuous improvementChapter 15: Production and themingChapter 16: Event staging and venues Chapter 17: Risk and emergency services managementGlossaryIndex