bokomslag Events and Tourism Destination Image
Juridik

Events and Tourism Destination Image

Manuela Guerreiro Patrcia Valle Jlio Mendes

Pocket

669:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 76 sidor
  • 2014
Many studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents' and tourists' perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar destinations. Hence, this is as a paradigmatic case for studying the relationship between events and image.
  • Författare: Manuela Guerreiro, Patrcia Valle, Jlio Mendes
  • Format: Pocket/Paperback
  • ISBN: 9783659493881
  • Språk: Engelska
  • Antal sidor: 76
  • Utgivningsdatum: 2014-02-16
  • Förlag: LAP Lambert Academic Publishing