Events Feasibility and Development

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?".

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

• The process of creating a feasibility study
• Events forecasting models and cost/benefit analysis
• Types of events (exhibitions, sports, festivals) and their benefits and returns
• Project management tools for measuring return on investment

Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.

• Presents tools, techniques and arguments for justifying expenditure on event and festivals


• Guides the reader through the project management process moulding existing models of cost benefit analysis for the events industry


• International case study material is used throughout to add practical insight and support theory