Everything Originated From Milk: Case Study Of Nestle

This book is essentially a case study of food giant Nestl, the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestl was sparked 50 years ago when he visited Nestl during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestl's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestl a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestl became the most representative and symbolic company among today's successful Swiss companies.