Everything You Never Wanted to Know About Color

In this book, you'll explore Color Basics (Part 1), starting with the color wheel and how colors can work together harmoniously. You'll also discover Color Systems (Part 2) that can cause confusion about how colors look in print (i.e., paper) vs. digital media like computer screens. Then, you'll dive into Color Psychology (Part 3) and learn how colors can evoke visceral responses that can effect how other people or consumers perceive you or your brand. Plus, you'll get insights into why ten major brands may have chosen their brand colors.

Each section concludes with a test to reinforce your learning. The goal is for this book to serve as an ongoing reference, empowering you to use color to enhance not only your branding but also your wardrobe, surroundings, and even your mood.