Experiential Design

Experiential Design: Creating the New Visual Experience explores the evolving field of experiential design (XD) by exposing its roots, current techniques and workflows, and its potential for use in public installations, art shows, live events, theater, museum exhibits, infographics, commercial displays, and many other venues. With step-by-step tutorials and full-color case studies, celebrated creative director Jason White covers concept development and storyboarding for XD, pitching projects, XD pipelines and studio workflows, portfolio and career building in XD, and the ways in which motion design, video and many other creative disciplines can be incorporated into XD projects. A companion website features further exercises, video examples, live event documentation, course outlines, and much more.