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480 sidor
2020

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Författare: Professor Pauline Sullivan, Professor Youn-Kyung Kim, Professor Judith Forney
Format: Pocket/Paperback
ISBN: 9781501364150
Språk: Engelska
Antal sidor: 480
Utgivningsdatum: 2020-01-23
Förlag: Fairchild Books