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Retail financial services is a sector in which technological change - and in particular information technology (IT) - has become critically important. This book looks at how firms develop a strategic approach to IT in this sector. In the authors' view this hinges on the ability to integrate detailed technological expertise with wider organizational and marketing goals - the `management of expertise'.
- Format: Inbunden
- ISBN: 9780198289043
- Språk: Engelska
- Antal sidor: 346
- Utgivningsdatum: 1995-01-01
- Förlag: OUP Oxford