Data & IT

Eye Tracking the User Experience

Name: Eye Tracking the User Experience
Price: 1179 SEK
Availability: InStock
Author: Aga Bojko
ISBN: 9781933820101

Aga Bojko

Pocket

1179:-

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320 sidor
2013

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Författare: Aga Bojko
Format: Pocket/Paperback
ISBN: 9781933820101
Språk: Engelska
Antal sidor: 320
Utgivningsdatum: 2013-11-15
Förlag: Rosenfeld Media