Fair Dinkum Business: Applying Traditional Aussie Values for Success in Startups and Global Business

After almost thirty years pursuing a career building and marketing global software businesses, Wayne Morris has written a guide providing meaningful lessons in how to establish, grow and lead a successful business using wisdom encapsulated in classic Australian sayings.

During his career, Morris has built new businesses within large organizations and has founded and grown startup companies from very early stage in both USA and Australia. In addition to these countries, he has conducted business in Europe, Asia and Africa. The lessons outlined have been derived from successful ventures as well as from difficult times and failures as these are definitely also opportunities for learning. Morris uses anecdotes and stories from his career journey to bring the lessons to life.

Topics covered include:

• Methods for researching new business opportunities;
• Determining the best approach to growing a business;
• Effective hiring and nurturing of employees;
• Leadership traits that lead to personal and business success;
• Personal attitudes that make the journey easier and more meaningful.