Fashion Branding Unraveled
Häftad, Engelska, 2011
1 309 kr
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Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and—most important—their effects on the future of branding.
Produktinformation
- Utgivningsdatum2011-04-15
- Mått188 x 246 x 18 mm
- Vikt600 g
- FormatHäftad
- SpråkEngelska
- Antal sidor304
- FörlagBloomsbury Publishing PLC
- ISBN9781563678745
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