Fashion Business In Social Networks

This research will term Social Network as a social network site as opposed to the social network as a social structure. Social Networks have been used as tools for various purposes such as social science studies, education, social interaction, politics, employment, and business. According to James (2010), Social Networking sites are more interactive in nature and different Social Networking sites have different features and facilities. Most Social Networking sites are for finding friends while some sites are mainly for business. Social Network sites for business assist business people to increase business contacts, plan jobs or get appointments. Companies started to realize the potential of Social Networks for business and evaluated the possibilities to profit from them since 2003. Since then, companies have dedicated time and money to increase their presence on the Internet and on Social Network sites (Drobnjak, 2011).